Welcome To



PROFESSIONAL SERVICES FOR THE CREATIVE ARTS WORLDWIDE SINCE 1962
clickover (right click) the CI division link you wish to access:

                     












































placing the world's select talents

in the hands of integrity and experience



Welcome To The Talent Power Authority




ABOUT US:
                  and our 48 Years As A Creative Arts Resource


Carlson International was established in 1962. when noted musical arranger, producer and publisher Fred Barovick (credits include recordings by Nat King Cole and Elvis Presley) established Carlson International as a talent management adjunct operating from his Brill Building (1619 Broadway) New York office. He placed the management and A&R auspice in the hands of Louis Ferriol, who had been a freelance producer and independent talent agent.

By 1967, Ferriol expanded Carlson International as full service talent management/direction, moving to offices in The Fisk Building, (250 West 57th St.), catch-phrased "talent row" because most firms in the complex then were talent agents, model agents, personal managers or casting directors.

Expanding, Carlson International entered into motion picture, television and video production, producing twelve full length theatrical features, national cable programming, commercials, infomercials, and industrials with in-house crew, mobile van, and editing/post production facility.

As the cyberworld burgeoned, Carlson International launched
"Xoteria.TV" ~ internet television and multimedia which enhanced Carlson International's talent management/direction services to encompass in-house web server and website facility to provide our represented actor/model clients with professional websites at no charge. See Promotions & Overview").

Personal artist management and talent direction continue as the mainstay at Carlson International. With nearly fifty years experience, our pulse on today's entertainment-communications trends and methodology, Carlson International provides diverse, complete spectrum talent representation, while continuing the traditional personalized, one on one approach CI has been known for, now from offices at 1133 Broadway, Suite 708 in New York (general interviews by appointment only). You can
upload your video reels, audio demos, pictures and resumes right here on our home page! Please note we do not visit YouTube, Facebook, MySpace or other social websites to audition talent profiles..

A link to our complete talent management/direction TERMS OF SERVICE can be found at the bottom of this webpage. In general, we represent adult talent over the age of 17 and all representation is on an exclusive basis only. Our commission fee is 17% of earnings we book, among the lowest personal management service rates in New York City.

Thank you for visiting Carlson International. We sincerely look forward to professionally assisting you and your creative talents.

CONTACT US
YOUR NAME:
QUESTION, MESSAGE OR COMMENT:
YOUR LOCATION (city.state or province/country)
YOUR e-MAIL ADDRESS (for our reply only)


UPLOAD YOUR VIDEO, PHOTOS, TEXT FILES
TO CARLSON INTERNATIONAL

File formats: .avi, .wmv, .vob, .mp4, .mp3, .jpg, .tiff, .gif, .pnb, .doc, .txt only

STEP 1: SELECT & UPLOAD YOUR FILE(S) TO OUR DEDICATED FILE SERVER PROVIDER

STEP 2: PLEASE IDENTIFY YOUR UPLOAD
YOUR NAME:
UPLOAD FOR (i.e. casting/management submission, website, streaming
YOUR LOCATION (city.state or province/country)
YOUR e-MAIL ADDRESS (for our reply only)
e-mail address not posted or provided to any other party

All uploads are safe, private and secure to our specific account


KNOW YOUR RIGHTS AND PROTECT YOURSELF AGAINST TALENT AGENCY SCAMS Read important notices from the NY Attorney General's Office, the Department of Consumer Affairs and veteran, legendary talent/model agent Nina Blanchard in our TALENT/MODEL SELF SERVICES webpage.




An Overview Of Our Talent Management Policies & Integrity

*Our only fee ever to our clients is a 17% commission of monies earned through us.
*No advance, registration or promotion fees ever.
*Our clients are free to accept or reject any job, casting, or assignment.
*We have the expertise and the near half century track record to prove it.
*We are up with current trends in film, television, stage, and music.

Our Category Of Service: Personal Artist (Talent) Management/Direction (a/k/a "Manager">

What, then, is the basic difference between a Personal Manager (Management Company) and Agency ("Agent")?

Personal Artist Management encompasses guiding the career of a client talent, what is often referred to as talent direction, general promotion, counseling, handling disputes with agents or employers, interaction with a casting director at a television or film production company, photographer, recording company, theatrical producer, etc. Personal Artist Managers belong to an guild, in New York, the Conference Of Personal Managers East. Personal management companies, as such, do not have, nor are required to attain, a state employment license.

Theatrical, Talent & Modeling Agents, collectively "Agents," have state employment agency licenses to attain employment for models, actors, musical performers, dancers, acts, and so forth. Agents, like Managers, contact the casting directors at film/television production companies, commercial photographers, advertising agencies, etc. and follow trade casting calls to attain work for talent.

Some talent firms ascribe to being both personal managers and agents, combining the services of both. Carlson International concentrates it's efforts on personal managers only.

Casting Directors, sometimes erroneously referred to a casting agents, are employed by a production company or advertising agency to cast (select) actors, models, performers, spokespersons for specific productions. Both personal managers and agents submit promotional materials and press kits to casting directors, agents handle the actual employment.

Business Agents, usually employed by major celebrities, are primarily involved with the financial affairs of their clients, keeping track of royalties and residuals as well as contracted salaries. Business agents also handle tax statements, investments, career related payments and the like.


How Do Agents & Managers Select Artists They Will Represent? As we have established, talent sharks who demand advance fees do not need to promote talent and models (they usually don't) because they have made their profit "in front" (i.e. using an amateur photography they pay $50.00 to for worthless portfolio pictures which the shark charges $500 to $2,00 to the "client" for.

Professional managers and agents work on a commission basis. They make no money unless their clients do. Therefore, for an agency or management company, such as Carlson International, to be profitable the actors, models and dancers we choose to represent must also earn good income from our efforts.

Agencies and management firms usually have a format for talent and/or models they represent. For example, The Ford Agency and Wilhelmina lean towards tall, willowy, euro-looking high fashion models. Other agencies specialize in parts modeling and babies, still others junior fashion and product illustration. Theatrical agencies may lean toward theater or film/TV/video, and have specific types or criteria they feel will best suit their mode of representation Music agents categorize by music types (e.g. hip-hop, grunge, pop rock, lounge, jazz, classical) almost like a radio station.

At Carlson International, while creative community service driven and not profit driven, we accent commerciality, because we are most familiar and experienced in those mass media areas. For this reason, we do consider adult models under the 5'8" minimum requirement of Ford & Wilhelmina as their remain other avenues of venue aside from the high fashion look, our minimum height for adult models is 5'3" and, of course, print advertising may focus on other specifics depending on the the ad and product. We primarily cast mass-market films, TV and video.
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One of the most important question we ask those who audition is "what kind of image do you or do you wish to project?" Lady Gaga and Natalie Portman are both successes with diametric opposite images and promotion. It is very important to be versatile and flexible within the range of an image, but a promotional image must be defined and represented in head shots, compcards, portfolio and video demo "reels." While theatrical diversity (the ability to play many differing characters is essential for an actor, so is the importance of sendouts, promotions and p,r./press promotions.

The Interview All talent agents and managers have what has recently been catch-phrased as "generals;" interviews seeking talent to represent as opposed to speciic casting calls. Again, different reps have different criteria, but what is important in any case is good poise and posture when entering and being seated, good eye to eye contact with the interviewer, don't fumble, run fingers through hair or constantly flick hair with head bounces, good clear speech, self esteem without arrogance, never be argumentive, but if something sets you the wrong way, discuss it calmly. No nervous wriggling and answer questions honestly, the interviewer will easily detect bogus credits or stories. Never complain bad experiences to an agent or manager until she/he agrees to represent you and then help you with the problem if possible. On a general interview, a go-see in actors's lingo, dressing and grooming neatly within your type an image is more important than buying a Henri Bendell original for the session.
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You will find more information, career help and directories of talent, modeling, casting an ad agencies on our
Model/Talent Career Guide.

Wherever you may find the help and representation you seek, we, at Carlson International, extend our wishes to you for uppermost success in all your endeavors.


CHECK OUT CARLSON INTERNATIONAL'S
FREE MODEL/ACTOR CAREER GUIDE click here



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CONTACT US
YOUR NAME:
QUESTION, MESSAGE OR COMMENT:
YOUR LOCATION (city.state or province/country)
YOUR e-MAIL ADDRESS (for our reply only)


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1133 Broadway, Suite 708 New York, NY 10010 USA