ABOUT US: and our 48 Years As A Creative Arts Resource
Carlson International was established in 1962. when noted musical arranger, producer
and publisher Fred Barovick (credits include recordings by
Nat King Cole and Elvis Presley) established Carlson International as a talent
management adjunct operating
from his Brill Building (1619 Broadway) New York office.
He placed the management and A&R auspice
in the hands of Louis Ferriol, who had been a freelance producer
and independent talent agent.
By 1967, Ferriol expanded Carlson International as
full service talent management/direction, moving to offices in The Fisk Building,
(250 West 57th St.),
catch-phrased "talent row" because most firms in the
complex then were talent agents, model agents, personal managers
or casting directors.
Expanding, Carlson International
entered into motion picture, television and video production,
producing twelve full length theatrical features,
national cable programming, commercials, infomercials,
and industrials with in-house crew, mobile van,
and editing/post production facility.
As the cyberworld burgeoned, Carlson International launched
"Xoteria.TV" ~ internet television and
multimedia which enhanced Carlson International's
talent management/direction services to encompass in-house
web server and website facility to provide our represented
actor/model clients with professional websites at no charge. See
Promotions & Overview").
Personal artist management and talent direction continue as the mainstay at
Carlson International.
With nearly fifty years experience, our pulse on
today's entertainment-communications trends and methodology,
Carlson International provides diverse, complete spectrum
talent representation, while continuing the traditional
personalized, one on one approach CI has been
known for, now from offices at 1133
Broadway, Suite 708 in New York (general interviews by
appointment only). You can
upload your video reels, audio demos, pictures and resumes
right here on our home page! Please note we do not visit
YouTube, Facebook, MySpace or other social websites to audition
talent profiles..
A link to our complete talent management/direction TERMS OF SERVICE
can be found at the bottom of this webpage. In general, we represent adult
talent over the age of 17 and all representation is on an
exclusive basis only. Our commission fee is 17% of earnings
we book, among the lowest personal management service rates in New York City.
Thank you for visiting Carlson International. We sincerely
look forward to professionally assisting you and
your creative talents.
CONTACT US
UPLOAD YOUR VIDEO, PHOTOS, TEXT FILES
TO CARLSON INTERNATIONAL
File formats: .avi, .wmv, .vob, .mp4, .mp3, .jpg, .tiff, .gif, .pnb, .doc, .txt only
STEP 1: SELECT & UPLOAD YOUR FILE(S) TO OUR DEDICATED FILE SERVER PROVIDER
STEP 2: PLEASE IDENTIFY YOUR UPLOAD
All uploads are safe, private and secure to our specific account
KNOW YOUR RIGHTS AND
PROTECT YOURSELF AGAINST TALENT AGENCY SCAMS
Read important notices from the NY Attorney General's
Office, the Department of Consumer Affairs and
veteran, legendary talent/model agent Nina Blanchard
in our TALENT/MODEL SELF SERVICES
webpage.
An Overview Of Our Talent Management Policies & Integrity *Our only fee ever to our clients is a 17% commission of monies earned through us.
*No advance, registration or promotion fees ever.
*Our clients are free to accept or reject any job, casting, or assignment.
*We have the expertise and the near half century track record to prove it.
*We are up with current trends in film, television, stage, and music.
Our Category Of Service: Personal Artist (Talent) Management/Direction (a/k/a "Manager">
What, then, is the basic difference between a Personal Manager (Management Company) and Agency ("Agent")?
Personal Artist Management
encompasses guiding the career of a
client talent, what is often referred to as talent direction,
general promotion, counseling, handling disputes with agents or
employers, interaction with a casting director at a television or
film production company, photographer, recording company, theatrical
producer, etc. Personal Artist Managers belong to an guild, in New York,
the Conference Of Personal Managers East. Personal management
companies, as such, do not have, nor are required to attain, a state
employment license.
Theatrical, Talent & Modeling Agents, collectively "Agents,"
have state employment agency licenses to attain employment for models,
actors, musical performers, dancers, acts, and so forth. Agents, like
Managers, contact the casting directors at film/television production
companies, commercial photographers, advertising agencies, etc. and
follow trade casting calls to attain work for talent.
Some talent firms ascribe to being both personal managers and agents,
combining the services of both. Carlson International concentrates
it's efforts on personal managers only.
Casting Directors,
sometimes erroneously referred to a casting
agents, are employed by a production company or advertising agency to
cast (select) actors, models, performers, spokespersons for specific
productions. Both personal managers and agents submit promotional
materials and press kits to casting directors, agents handle
the actual employment.
Business Agents,
usually employed by major celebrities, are primarily involved with
the financial affairs of their clients, keeping track of royalties and
residuals as well as contracted salaries. Business agents also handle
tax statements, investments, career related payments and the like.
How Do Agents & Managers Select Artists They Will Represent?
As we have established, talent sharks who demand advance fees do
not need to promote talent and models (they usually don't) because
they have made their profit "in front" (i.e. using an amateur
photography they pay $50.00 to for worthless portfolio pictures
which the shark charges $500 to $2,00 to the "client" for.
Professional managers and agents work on a commission basis. They
make no money unless their clients do. Therefore, for an agency
or management company, such as Carlson International, to be
profitable the actors, models and dancers we choose to represent
must also earn good income from our efforts.
Agencies and management firms usually have a format for talent
and/or models they represent. For example, The Ford Agency and
Wilhelmina lean towards tall, willowy, euro-looking high
fashion models. Other agencies specialize in parts modeling
and babies, still others junior fashion and product illustration.
Theatrical agencies may lean toward theater or film/TV/video,
and have specific types or criteria they feel will best suit
their mode of representation
Music agents categorize by music types (e.g. hip-hop, grunge,
pop rock, lounge, jazz, classical) almost like a radio station.
At Carlson International, while creative community service
driven and not profit driven, we accent commerciality,
because we are most familiar and experienced in those
mass media areas. For this
reason, we do consider adult models under the 5'8" minimum
requirement of Ford & Wilhelmina as their remain other avenues
of venue aside from the high fashion look, our minimum height
for adult models is 5'3" and, of course, print advertising
may focus on other specifics depending on the the ad and
product. We primarily cast mass-market films, TV and video.
>
One of the most important question we ask those who audition
is "what kind of image do you or do you wish to project?"
Lady Gaga and Natalie Portman are both successes with
diametric opposite images and promotion. It is very important
to be versatile and flexible within the range of an image,
but a promotional image must be defined and represented in
head shots, compcards, portfolio and video demo "reels."
While theatrical diversity (the ability to play many differing
characters is essential for an actor, so is the importance
of sendouts, promotions and p,r./press promotions.
The Interview All talent agents and managers have
what has recently been catch-phrased as "generals;"
interviews seeking talent to represent as opposed to
speciic casting calls. Again, different reps have different
criteria, but what is important in any case is good poise
and posture when entering and being seated, good eye to
eye contact with the interviewer, don't fumble, run fingers
through hair or constantly flick hair with head bounces,
good clear speech, self esteem without arrogance, never be
argumentive, but if something sets you the wrong way, discuss
it calmly. No nervous wriggling and answer questions
honestly, the interviewer will easily detect bogus credits
or stories. Never complain bad experiences to an agent or
manager until she/he agrees to represent you and then help
you with the problem if possible. On a general interview,
a go-see in actors's lingo, dressing and grooming neatly
within your type an image is more important than buying a
Henri Bendell original for the session. >
You will find more information, career help and directories of
talent, modeling, casting an ad agencies on our
Model/Talent
Career Guide.
Wherever you may find the help and representation you seek,
we, at Carlson International, extend our wishes to you
for uppermost success in all your endeavors.